ASTECH Engineered Products is a highly sophisticated company that manufactures specialized engineering solutions for the future of aerospace. While well established in the industry with clients such as BOEING, the company has changed ownership multiple times and was not established in clients minds outside of its inclusion in a holding company. The goal of this project was to create a unique brand identity that was modern, contemporary, and identifiable on its own merit. This included the creation of a unique logo, tagline, and brand identity to give the company the individual attention and clear brand recognition consistent with it’s cutting edge technology and established industry presence.

The design concepting and iteration process was facilitated as a collaborative effort in close contact with the extraordinary leadership team at ASTECH Engineered Products. The client was incredibly thoughtful each step of the way in the branding process. The feedback provided by the client was invaluable and the Studio’s final designs reflect that consistent dialogue and collaborative design dynamic.

The final logo we developed adheres to logo design best practices, namely appropriateness, distinctness, versatility, simplicity, and versatility. It is also uniquely representative of the company's core technological innovation- the honeycomb hexagonal structure. Further, it represents the parts of a whole theme so central to ASTECH Engineered Product's value proposition and industry identity. In the combined mark and tagline variations, balanced characters were key, as well as the use of typography that unmistakably honors the stringent and rigorous engineering work at the core of the ASTECH Engineered Products brand.